Datenschutzerklärung
Last updated: September 27, 2026
1. Introduction and Data Controller
This Privacy Policy describes how INFIART ("we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from infiart.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services").
You can contact us at any time at support@infiart.com.
2. Information We Collect
The types of personal information we collect depend on how you interact with the Site and the Services.
Information you provide directly to us:
Contact details: name, email address, phone number, and shipping/billing address.
Order information: products purchased, order number, payment confirmation details, and delivery information.
Account information: username, password, and other information used to secure your account (if you create an account).
Customer support information: any information you choose to include when contacting us, including messages, photos, or videos sent for warranty or return claims.
Marketing preferences: your consent to receive newsletters or promotional communications.
Information collected automatically (Usage Data):
Device and browser information, IP address, time zone, and network connection details.
Information about how you interact with the Site: pages and products viewed, items added to your cart, search terms, and referring site or advertisement.
Interaction data from our emails and advertisements (e.g., whether you opened or clicked them).
Information obtained from third parties:
Payment processors (e.g., PayPal), which collect payment information to process your order.
Advertising platforms (Meta, including Facebook and Instagram; Google; TikTok), which provide us with interaction and conversion data from our campaigns.
Analytics, email marketing, and customer support tools that process data on our behalf.
Logistics and fulfillment partners, which provide delivery and tracking information.
3. How We Use Your Information and Legal Bases
We use your personal information for the following purposes:
Order fulfillment: to process payments, deliver products, arrange shipping, handle returns and exchanges, and provide customer support. Legal basis: performance of a contract (Art. 6(1)(b) GDPR).
Account and communication: to manage your account and send transactional messages about your orders. Legal basis: performance of a contract (Art. 6(1)(b) GDPR).
Security and fraud prevention: to detect, investigate, and prevent fraudulent or malicious activity. Legal basis: legitimate interests (Art. 6(1)(f) GDPR).
Marketing and advertising: to send promotional communications where you have subscribed, and to deliver personalized advertising via Meta, Google, and TikTok. Legal basis: consent (Art. 6(1)(a) GDPR) where required, otherwise legitimate interests (Art. 6(1)(f) GDPR).
Site and product improvement: to understand how the Site is used and to improve our products and services. Legal basis: legitimate interests (Art. 6(1)(f) GDPR).
Legal compliance: to comply with applicable legal, tax, and accounting obligations. Legal basis: legal obligation (Art. 6(1)(c) GDPR).
4. Cookies, Pixels and Similar Technologies
We use cookies, pixels, and similar technologies (including Meta Pixel, Google tags, and TikTok Pixel) to power the Site, remember your preferences, analyze usage, and deliver relevant advertising. For information about cookies used by our e-commerce platform, see https://www.shopify.com/legal/cookies.
You can control or delete cookies through your browser settings at any time. Please note that blocking cookies may affect some functionality of the Site.
You may opt out of personalized advertising using the following links:
Meta: https://www.facebook.com/ads/preferences/
Google: https://adssettings.google.com/
TikTok: https://www.tiktok.com/legal/tiktok-website-cookies-policy?lang=en
Industry-wide opt-out: https://optout.aboutads.info/
Our Site is not currently designed to respond to browser "Do Not Track" signals.
5. How We Share Your Information
We share personal information only with service providers and partners who help us operate the Services, including:
Our e-commerce platform provider (Shopify);
Payment processors (e.g., PayPal);
Fulfillment, warehousing, and shipping partners (including our warehouse and international carriers);
Advertising and marketing platforms (Meta, Google, TikTok) and email marketing providers;
Analytics, IT, hosting, and customer support providers;
Professional advisers, and public authorities where required by law.
We do not sell your personal information.
6. International Data Transfers
Your personal information may be transferred to, stored, and processed in countries outside your country of residence, including China, where our operations and customer support teams are based, and Germany, where our fulfillment warehouse is located.
Where we transfer personal information from the EEA, the UK, or Switzerland to countries without an adequacy decision, we rely on recognized transfer mechanisms, including the European Commission's Standard Contractual Clauses (SCCs) or equivalent safeguards. You may request a copy of these safeguards by contacting us at support@infiart.com.
7. Data Retention
We retain your personal information only for as long as necessary to provide the Services, including to maintain your account, fulfill orders, handle returns and warranty claims, comply with legal, tax, and accounting obligations (which may require retention of order records for up to 10 years in certain jurisdictions), resolve disputes, and enforce our terms. When information is no longer needed, we delete or anonymize it securely.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the Internet or electronic storage is 100% secure, however, so we cannot guarantee absolute security. We recommend that you do not share your account credentials with anyone.
9. Your Privacy Rights
Depending on where you live (including the EEA, the UK, and certain US states), you may have some or all of the following rights:
Right of access: request a copy of the personal information we hold about you.
Right to rectification: request correction of inaccurate information.
Right to erasure: request deletion of your personal information.
Right to restriction: request that we limit how we process your information.
Right to data portability: receive your information in a structured, machine-readable format.
Right to object: object to processing based on legitimate interests, including profiling for direct marketing.
Right to withdraw consent: withdraw consent at any time where processing is based on consent, without affecting prior processing.
Right to opt out of "sale" or "sharing": for US residents, opt out of sharing your information for cross-context behavioral advertising using the advertising opt-out links in Section 4 or by contacting us.
Right to non-discrimination: we will not discriminate against you for exercising any of these rights.
Right to complain: lodge a complaint with your local data protection authority (for the EEA, see the list of supervisory authorities at https://edpb.europa.eu/).
To exercise any right, email support@infiart.com. We may need to verify your identity before responding. We will respond within one month, which may be extended by two further months for complex or numerous requests, as permitted by law.
10. Marketing Communications
Where you have subscribed to our newsletter or promotional emails, you may opt out at any time using the unsubscribe link in each email or by contacting support@infiart.com. If you opt out, we may still send you non-promotional messages, such as order confirmations and shipping updates.
11. Children's Privacy
Our products are designed for young artists and art lovers of all ages; however, our Site and Services are intended for use by adults, or by children under the supervision of a parent or guardian. We do not knowingly collect personal information directly from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@infiart.com and we will delete it.
12. Third-Party Links and Services
The Site may contain links to third-party websites or platforms (including social media platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date above. We encourage you to review this page periodically.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: support@infiart.com